While everything in this world is spreading at the speed of light, overnight stardom is no more a fantasy or a fairytale. Thanks to social networking, I can blog the duration of my last visit to the men's room and there are people out there who might "like" that too.
Anyways, I'm not away from the party myself. And the Idea is outcome of one of those misadventures.
I have subscribed to one of the sites that provides daily entertainment by faking news literally. They spend sometime reading something ongoing and then fake the news by writing something funny in similar lines (Check this out - http://www.fakingnews.com). I love it and the humor is very sarcastic. The name of the site adds up more spice to it.
The Idea is to be more creative in terms of delivery of the news itself. The news needs to of course be readout loud as not everyone believes in reading. But more importantly, its like one of those stand up comedian shows that have a crowd to support them. We can use any standard animation softwares to read up the news. To add more to it, after every sentence of some paragraph, have some cheers, laughs or some comments to top it up. Software like - http://website-talk.a4desk.com/ can be use for the same. Also, we would need some video mixing to make it more appealing.
Most of it is basic use of ready made software, so shouldn't be difficult.
Thursday, September 30, 2010
Friday, August 13, 2010
Idea no 22 - Ipad powered restaurents
Sri's Idea
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It just happened to me today while i was on lunch.
I went to the restaurant and as usual the waiter gave me the menu. I ordered a grilled chicken breast. Th waiter then told me that i get 2 sides along with the main dish and i can order anything. I saw on it and i ordered a cheese fries and french fries. When i told my order for sides the waiter was little surprised and so my lunch colleague.
When my order came i was surprised and found that cheese fries and french fries are same except that they pour cheese on fries. :-) . Now i knew why the waiter had that look.
Because of my no so good knowledge about food i happened to order the same 2 sides. Now what if there was some information on the menu which described what exactly an item is and how it tastes?? Do you think i have ordered cheese fries and french fries together.?? Hell No!.
Now Imagination part :
I arrive in restaurant, the waiter gives me an Ipad instead of the printed paper menu(or for that matter any touch tablet PC running android/windows). The Ipad has the restaurant menu, i just tap it and see what all is available and what exactly each item is, how long will it take to prepare etc and then I then order it.
The order automatically gets updated in the kitchen system against my table and is delivered after preparation.
Now what i do until my order comes to me, Since i have WIFI enabled tablet in my hand, i can browse some latest video, catch-up with friends, update my facebook, tweet and do whatever i want online.
The order comes and i have my lunch , pay @ counter or online and then leave.
What kind of experience do you think this will be to the user? Don't you think he will tell this experience to other users.
With this being a totally new concept and altogether new in India, wont you think people will flock to take a look at it?? I'm excited about this idea.
However i just googled and found that this is a second hand idea.
A restaurnat in Sydney and some hotels in the US have already replaced regular paper menus with Ipad.
(http://www.news.com.au/technology/ipad/sydney-restaurant-replaces-menus-with-ipads/story-fn5knrwy-1225874904671)
Nevertheless, this will be a new idea altogether in India.
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It just happened to me today while i was on lunch.
I went to the restaurant and as usual the waiter gave me the menu. I ordered a grilled chicken breast. Th waiter then told me that i get 2 sides along with the main dish and i can order anything. I saw on it and i ordered a cheese fries and french fries. When i told my order for sides the waiter was little surprised and so my lunch colleague.
When my order came i was surprised and found that cheese fries and french fries are same except that they pour cheese on fries. :-) . Now i knew why the waiter had that look.
Because of my no so good knowledge about food i happened to order the same 2 sides. Now what if there was some information on the menu which described what exactly an item is and how it tastes?? Do you think i have ordered cheese fries and french fries together.?? Hell No!.
Now Imagination part :
I arrive in restaurant, the waiter gives me an Ipad instead of the printed paper menu(or for that matter any touch tablet PC running android/windows). The Ipad has the restaurant menu, i just tap it and see what all is available and what exactly each item is, how long will it take to prepare etc and then I then order it.
The order automatically gets updated in the kitchen system against my table and is delivered after preparation.
Now what i do until my order comes to me, Since i have WIFI enabled tablet in my hand, i can browse some latest video, catch-up with friends, update my facebook, tweet and do whatever i want online.
The order comes and i have my lunch , pay @ counter or online and then leave.
What kind of experience do you think this will be to the user? Don't you think he will tell this experience to other users.
With this being a totally new concept and altogether new in India, wont you think people will flock to take a look at it?? I'm excited about this idea.
However i just googled and found that this is a second hand idea.
A restaurnat in Sydney and some hotels in the US have already replaced regular paper menus with Ipad.
(http://www.news.com.au/technology/ipad/sydney-restaurant-replaces-menus-with-ipads/story-fn5knrwy-1225874904671)
Nevertheless, this will be a new idea altogether in India.
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Monday, December 21, 2009
Idea no 21 - Outlook Traveler Videolog
The idea comes from the latest trend in India. Weekends are no more about Rangoli or Ramayan on Sunday morning over DD-1, mothers trying a new recipe or families trying to meet up to go out for small picnics in public gardens. Finally, the age has arrived when all the exit of the city are clogged by enthusiastic travelers trying to hit the nearest destinations and unexplored tourist destinations for weekend getaways.
However, a comprehensive know-how about such places are still publicized over word of mouth or are just absent. One particular book that stands out from most of the travel guides is "The Outlook Traveller". This title offers detailed coverage of the destinations. The ‘arounds’ from primary chapters, as mentioned under some of them, have been covered briefly therein.
What is still missing is basically the travel description itself. For example - Mode of transportation, if possible option of biking, what's the best restaurant or any special authentic place offering local specials, any petrol bunk on the way, or even more basic information like clean toilets etc etc. The book doesn't describe the experience, it doesn't suggest the type of crowd the place should be visited with - if the place is good for couples or for bunch of friends, it doesn't talk about traffic , the road or short cuts if any, any new places etc etc.
To fill this gap, Idea is to actually video blog such details and capture the experience of ordinary people. This would be better than some celebrity taking u through expensive places and talking about places u might never go. Also, the more realistic it is, the more compeling and helpful it would be to anyone planning a similar trip.
How do we do it ? It's not possible to go to every place in India. Also, it would need a hell lot of investment and has no credible source of return. So, the best way would be to crack it up and start with the simplest. Take the Outlook Traveller for any city we choose. Choose the 10 top and most popular destinations listed in the book. Read the section, remember but let's not follow it. Let's make the whole thing more realistic and video blog the trip. By the time we have 10, we would know if the things are helping anyone in anyway.
We can then either go to Outlook them selves to include the series as part of the book or can in parallel run our own show.....
But someone else paying for my vacation would be cool !!
However, a comprehensive know-how about such places are still publicized over word of mouth or are just absent. One particular book that stands out from most of the travel guides is "The Outlook Traveller". This title offers detailed coverage of the destinations. The ‘arounds’ from primary chapters, as mentioned under some of them, have been covered briefly therein.
What is still missing is basically the travel description itself. For example - Mode of transportation, if possible option of biking, what's the best restaurant or any special authentic place offering local specials, any petrol bunk on the way, or even more basic information like clean toilets etc etc. The book doesn't describe the experience, it doesn't suggest the type of crowd the place should be visited with - if the place is good for couples or for bunch of friends, it doesn't talk about traffic , the road or short cuts if any, any new places etc etc.
To fill this gap, Idea is to actually video blog such details and capture the experience of ordinary people. This would be better than some celebrity taking u through expensive places and talking about places u might never go. Also, the more realistic it is, the more compeling and helpful it would be to anyone planning a similar trip.
How do we do it ? It's not possible to go to every place in India. Also, it would need a hell lot of investment and has no credible source of return. So, the best way would be to crack it up and start with the simplest. Take the Outlook Traveller for any city we choose. Choose the 10 top and most popular destinations listed in the book. Read the section, remember but let's not follow it. Let's make the whole thing more realistic and video blog the trip. By the time we have 10, we would know if the things are helping anyone in anyway.
We can then either go to Outlook them selves to include the series as part of the book or can in parallel run our own show.....
But someone else paying for my vacation would be cool !!
Thursday, July 16, 2009
Idea no 20 - Next Generation Insurance !!
Insurance is one sector that has missed the train to be a 20Th century product. Mostly I think its an obsession with the west that India majorly lacks having new creative Insurance policies launched. From what I remember, Insurance has always remained a myth to many and a tax saving policy to the rest.
So, definition of Insurance in today's world is "A Money/Tax management policy in which u invest to never see the money and only chances of higher returns is by your eventual death". Why should I invest in any policy that will see a greater return only if die ? - is something I have been thinking for a while, might be another reason why I stopped investing in pension plans/life insurance/Accidental policy etc etc.
Just for information, LIC is India's biggest bank. People invest in LIC over a life to see a 6-8% return and some unfortunate people never live to see it. I'm not interested in debating the success of the product but actually seeing how the same policy can be made more lucrative for people like me.
An Insurance policy should look like this -
Minimum Investment - 60,000 - Annual, 5,000 per Month
Rate of return - 4% simple interest on the total investment capital.
Minimum locking period - 3 Years
Return -
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1. Half the interest rate on the capital at anytime after the locking period.
2. Membership to local group of Social club/fitness clubs/Gyms/Spa etc.
3. Membership to a holiday club like Club Mahindra.
4. Shopper club membership/ Flight membership. For example - Shopper's Stop etc
5. Privilege customer status for cinema halls/ restaurants / Pubs etc.
6. Easy access to Loans. Example - if a person can get others to pledge on his behalf their own policies to cover the loan amount, Loan should be offered at rate little more than the one being offered as returns.
This is what I call insurance, I hope someone in the business is actually thinking on similar lines.
So, definition of Insurance in today's world is "A Money/Tax management policy in which u invest to never see the money and only chances of higher returns is by your eventual death". Why should I invest in any policy that will see a greater return only if die ? - is something I have been thinking for a while, might be another reason why I stopped investing in pension plans/life insurance/Accidental policy etc etc.
Just for information, LIC is India's biggest bank. People invest in LIC over a life to see a 6-8% return and some unfortunate people never live to see it. I'm not interested in debating the success of the product but actually seeing how the same policy can be made more lucrative for people like me.
An Insurance policy should look like this -
Minimum Investment - 60,000 - Annual, 5,000 per Month
Rate of return - 4% simple interest on the total investment capital.
Minimum locking period - 3 Years
Return -
-----------
1. Half the interest rate on the capital at anytime after the locking period.
2. Membership to local group of Social club/fitness clubs/Gyms/Spa etc.
3. Membership to a holiday club like Club Mahindra.
4. Shopper club membership/ Flight membership. For example - Shopper's Stop etc
5. Privilege customer status for cinema halls/ restaurants / Pubs etc.
6. Easy access to Loans. Example - if a person can get others to pledge on his behalf their own policies to cover the loan amount, Loan should be offered at rate little more than the one being offered as returns.
This is what I call insurance, I hope someone in the business is actually thinking on similar lines.
Thursday, January 29, 2009
Idea No 19 - Shop and Donate !!
20th century biggest innovation though never recognized is undisputedly Credit Cards. Credit Cards have opened up a whole new world, world were people carry buying power of millions in pockets, easiest way to get credit from banks, New ways for bank to serve easy fast soft loans, Shopping a whole new joyful experience and best way to blind fold consumers.
I'm not against Credit cards, I just want to define a more useful purpose a credit card can play in peoples life who probably would never be able to have one. Ever wondered what happens to all the points that get accumulated while you swipe your credit cards to glory?
Clueless, Yes I have been using these babies for around a decade now and I still do not understand the right meaning of collecting points and using them in any possible way. Basically it works something like this - "When a user swipes a card, for every unit (can be some amount of money, say 100) you earn some basic points". Well, its not practical for everyone to go back to check point balance or to see if they can be used in any possible ways month to month bases. So these points get accumulated over time and either get lapsed or get converted to some small negligible amount in our billing history.
Idea is to pick up these trashed away points earned over credit cards, consult the Bank and the user to get an agreement to use these points either for charity or trade locally produced products from small scale industries to help them beat the market and recession. To make this work, first we would need to convince banks to add this optional program and to mention these in auto teller messages for user awareness. Next step would be to identify these small scale industries falling into this bracket and get set with a list of featured products. Third would be to convince bank that the money conversion of these points is authentic.
I understand this is no direct way of making money, but helping these small and home businesses sustain and carry on can be huge boost for the economic weaker sections of business hierarchy !!
I'm not against Credit cards, I just want to define a more useful purpose a credit card can play in peoples life who probably would never be able to have one. Ever wondered what happens to all the points that get accumulated while you swipe your credit cards to glory?
Clueless, Yes I have been using these babies for around a decade now and I still do not understand the right meaning of collecting points and using them in any possible way. Basically it works something like this - "When a user swipes a card, for every unit (can be some amount of money, say 100) you earn some basic points". Well, its not practical for everyone to go back to check point balance or to see if they can be used in any possible ways month to month bases. So these points get accumulated over time and either get lapsed or get converted to some small negligible amount in our billing history.
Idea is to pick up these trashed away points earned over credit cards, consult the Bank and the user to get an agreement to use these points either for charity or trade locally produced products from small scale industries to help them beat the market and recession. To make this work, first we would need to convince banks to add this optional program and to mention these in auto teller messages for user awareness. Next step would be to identify these small scale industries falling into this bracket and get set with a list of featured products. Third would be to convince bank that the money conversion of these points is authentic.
I understand this is no direct way of making money, but helping these small and home businesses sustain and carry on can be huge boost for the economic weaker sections of business hierarchy !!
Thursday, December 18, 2008
Idea No 18 - Video Blogging (Youtube) !!
Well, considering most of us in today's world use the online video sites as regularly as checking our mail boxes makes it unnecessary for me to explain the potential of the medium. Though the Adsense feature has been launched recently to finally connect what seemed to be a never ending wait to see revenue generation for users from Google.
Another thing I wanted to mention was that we don't need to be professional to actually produce high quality videos and see it work. Remember its the idea conveyed over the video and not really the quality of it that's important. Other thing that I have noticed (and sure most of you would have too) is that video search are basically about the latest world events and are best way to get featured. For example after the latest shoe throw incidence on Mr. President Bush, sure you can't go and capture the moment again but then add humor and redirect it from your point of view...... bush, shoes are something all around you, don't you think so :)
Like always, it’s a big party out there and you don't want to be missed out. So go and kick your creative self out!!
Links :
http://adsense.blogspot.com/2008/07/earning-revenue-from-youtube-videos.html
http://www.neowin.net/news/main/08/12/11/uploaders-earning-serious-money-from-youtube
http://www.huffingtonpost.com/2008/12/11/youtube-users-earning-six_n_150174.html
Courtesy: Srishail Reddy
Another thing I wanted to mention was that we don't need to be professional to actually produce high quality videos and see it work. Remember its the idea conveyed over the video and not really the quality of it that's important. Other thing that I have noticed (and sure most of you would have too) is that video search are basically about the latest world events and are best way to get featured. For example after the latest shoe throw incidence on Mr. President Bush, sure you can't go and capture the moment again but then add humor and redirect it from your point of view...... bush, shoes are something all around you, don't you think so :)
Like always, it’s a big party out there and you don't want to be missed out. So go and kick your creative self out!!
Links :
http://adsense.blogspot.com/2008/07/earning-revenue-from-youtube-videos.html
http://www.neowin.net/news/main/08/12/11/uploaders-earning-serious-money-from-youtube
http://www.huffingtonpost.com/2008/12/11/youtube-users-earning-six_n_150174.html
Courtesy: Srishail Reddy
Thursday, December 11, 2008
Idea No - 17 Freelance Creative Head and Sales Professional
Well, Lots of us are busy doing what we aren't supposed to do. Though the creative edge and innovative instincts refuse to budge most of us either resides to writing the notes in our blogs or pass them for free to more appropriately positioned men to make money.
I have been trying to work out a formula which suits the best for people who are creative, innovative and have extensive knowledge of diverse subjects. People who might not be on top of the pyramids, but see the change much in advance to restructure the way things function in today’s world.
Firstly, to be creative and innovative, you need not be the head of research facility. "Necessity is the mother of all innovations" and I think this fact goes widely unacknowledged. Most of the products in the market are neither creative nor innovative. And because in today’s corporate society, creators and innovators seldom meet in a common room, most of the products are forced. Also, over the period of time customer becomes the mentor for next generation product life cycle is another fact that’s highly neglected.
Idea is to fill this gap by organizing these random individual think heads into a group of loosely coupled workforce working as freelance under one common umbrella. Organization is only for the association to form a common pool for the corporate world to access the pool on need bases and is indeed more of a community. This will allow various individuals to be bound together with common corporate work ethics and platform for exchanging Ideas on a wider level. Working as Free lance would give individuals an opportunity to break free from the confinement to any single specific field and also flexibility to work on individual’s creative sense. Also, every chance of stumbling upon an innovative idea can be used in wider sense.
I'm still trying to understand the legal obligations for this to work but this looks like a very edgy option to reorganize and flash an option for many to get paid offline. Also, an online community forum of this kind looks like a very lucrative option for next generation workplace.
I have been trying to work out a formula which suits the best for people who are creative, innovative and have extensive knowledge of diverse subjects. People who might not be on top of the pyramids, but see the change much in advance to restructure the way things function in today’s world.
Firstly, to be creative and innovative, you need not be the head of research facility. "Necessity is the mother of all innovations" and I think this fact goes widely unacknowledged. Most of the products in the market are neither creative nor innovative. And because in today’s corporate society, creators and innovators seldom meet in a common room, most of the products are forced. Also, over the period of time customer becomes the mentor for next generation product life cycle is another fact that’s highly neglected.
Idea is to fill this gap by organizing these random individual think heads into a group of loosely coupled workforce working as freelance under one common umbrella. Organization is only for the association to form a common pool for the corporate world to access the pool on need bases and is indeed more of a community. This will allow various individuals to be bound together with common corporate work ethics and platform for exchanging Ideas on a wider level. Working as Free lance would give individuals an opportunity to break free from the confinement to any single specific field and also flexibility to work on individual’s creative sense. Also, every chance of stumbling upon an innovative idea can be used in wider sense.
I'm still trying to understand the legal obligations for this to work but this looks like a very edgy option to reorganize and flash an option for many to get paid offline. Also, an online community forum of this kind looks like a very lucrative option for next generation workplace.
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